haasterling.blogg.se

If Amazon is to acquire The Lord of the Rings rights to feed its growing entertainment empire, the recent success it's had with New World might prompt it to also invest in a Tolkien video game. However, following a dispute between Amazon and Leyou’s parent company, Tencent, the game was canceled partway through.Īt that time, an Amazon spokesperson told Bloomberg: “We love the Lord of the Rings IP, and are disappointed that we won’t be bringing this game to customers”.īefore that, Amazon Game Studios vice president Christoph Hartmann said “Tolkien’s Middle-earth is one of the richest fictional worlds in history, and it gives our team of experienced MMO developers - from the same studio developing New World - tremendous opportunity to play and create.”

Only last year, Bloomberg reported that Amazon Gaming Studios had been co-developing a Lord of the Rings MMO with Chinese studio Leyou Technologies. Should it scoop up the rights at auction there’s nothing to guarantee Amazon will produce a Lord of the Rings video game, but its past development activity suggests it has at least some interest in doing so. The buzz surroundings Amazon’s upcoming TV show may very well convince the company that a bigger investment in the franchise will make for good business. Given the popularity and proven profitability of The Lord of the Rings name, we might expect Hollywood investors and other publishers will be clamoring to claim a piece of the Tolkien pie. Analysis: will Amazon make a Lord of the Rings video game?